Frequently Asked Questions
What, Who, Where,
When, Why?
What is the PIHEC 2010?
The Penang International Halal Expo and Conference (PIHEC 2010) is Penang’s largest
international Halal exhibition. Inaugurated in 2010, the event will allows Halal-certified
companies (and companies in the process of receiving their Halal-certification)
to reach their end-customers and trade buyers all under one-roof for product launch,
product introduction or product promotion. Exhibitors can also organize stage activities
for extended brand exposure.
Who attends the PIHEC 2010?
The PIHEC 2010 is expected to attract consumers mainly from Penang, Kedah and Perak
while local and international trade buyers are expected to converge in Penang.
Where is the PIHEC 2010 organized?
The PIHEC 2010 is held at the Penang International Sports Arena (PISA) in Relau,
Penang, Malaysia. PISA is the main exhibition venue in Penang and is located only
5 minutes from the Penang International Airport, Bayan Baru and Relau and only 10
minutes from Island Glades and Jelutong and only a short 20 minutes drive from Butterworth
and Georgetown.
When is the PIHEC held?
The PIHEC will be an annual event held in late January or late February. PIHEC 2010
will be organized from January 29-31, 2010 for its debut.
Why is there the PIHEC?
The PIHEC plays a very important role for the Halal-certified industry. Companies
with Halal certification can utilize this event to get their products noticed by
international buyers and also to get their products directly into the hands of consumers.
While products usually sit passively on the shelves of hypermarket, PIHEC allows
a more pro-active approach of getting customers to try out their new products. PIHEC
also exist to fulfill a demand where manufacturers, distributors and retailers can
interact face to face with end-customers and to introduce products, get them to
try their new items, and more importantly to get their products into the hands of
consumers. They can also get feedback on their products from existing users and
to generate immediate increase in their sales. Established brands usually use this
event to strengthen brand awareness via various stage activities.
For the trade players, PIHEC act as venue for them to network, collaborate and exchange
ideas.
Visiting the
Event
What is the registration fee?
The PIHEC 2010 is opened FREE for all individuals.
How do I register for this event?
Since this is a consumer show, there is no registration needed for entrance for
the general public. Trade buyers can conduct on-spot registration to access the
trade lounge for convenient meetings. International buyers who are interested to
meet specific seller can contact us at info@intrenasionale.com to arrange for specific
meetings. However, if you would like to receive updates on the events, coupons or
new activity listing, do feel free to register your email at www.intrenasionale.com.
Can I bring my children for the event?
The PIHEC is a consumer event, thus parent can bring their children to this fun
event. There are also specific interactive stage events that are organized for children.
What are the opening hours for the PIHEC 2010?
The event will open daily from 11 am to 8 pm daily.
How do I get updates on the PIHEC 2010?
All registered email users from our main website – www.intrenasionale.com will receive
frequent updates on the event, such as the latest list of exhibitors, product highlights,
and the breaking news on the event.
What can I expect by visiting the PIHEC 2010?
Visitors can expect to see a wide range of Halal-certified products. Many exhibitors
will be launching new food items – thus you might be the first to actually sample
these items – even before it reaches the mass consumers. Visitors can interact with
exhibitors and to learn new recipes. There will also be plenty of stage activities
where great prizes are offered or given for participation. On top of that, most
exhibitors will also offer special exhibition-only prices on their products, thus
you might be able to get some great savings on your purchases made on site. Also
look out for the organizer’s Crazy Sales where prices of products will be offered
at ridiculously low at specific time.
Exhibiting in
the Event
How can my company exhibit in the PIHEC 2010?
Those interested in exhibiting in the PIHEC 2010 can contact our marketing team
at 604 6467866 or submit a request for proposal (RFP) via email at andrew@intrenasionale.com
What is the cost of participation at the PIHEC 2010?
Standard 3m x 3m booth for the PIHEC 2010 cost RM 3,700 each or US$ 1,200 (for non-Malaysian
companies). Companies can also choose a smaller space called the Entrepreneur’s
Kiosk for only RM 2,600. There are also limited sponsorship opportunities available
for PIHEC 2010 which ranges from RM 10,000 to RM 20,000.
What can I expect to gain by participating at the PIHEC 2010?
We understand that getting new products into the hands of consumers can be very
costly and sometimes impossible. However, by participating at PIHEC 2010 you are
able to reach the consumers on a face to face basis as they come to sample and purchase
your products. With an open-mind, they are open to your sales pitch, learn new recipes,
adopt new brands and try new items. This is also the best time to have them take
your product home for the first time, or to further enhance your brand identity
within your existing users. At PIHEC, your food products can also appeal to all
their senses, especially smell and taste – something you cannot achieve with any
other media. To top it off, all these can be done at a very much lower cost compared
to traditional media. Exhibitions provide you with a “permissive-based” advertisement,
thus making it much more effective compared to the usual “disruptive” advertisements.
PIHEC also allows company to get into the market at a much faster speed compared
to other form of media. For non food related companies, PIHEC is an excellent platform
to reach the Muslim and non-Muslim market as well. Your Halal-certified products
or Syariah-compliant services will take center-stage to the general public and regional
buyers.
What is the Pre-event Promotion for PIHEC 2010?
To achieve our high-visitorship, we deploy an assortment of pre-event promotions.
Some of our pre-event promotions include television advertisements, promotional
flyers, billboards, magazines, road streamers, major newspapers and social network.
Can companies tap into your Pre-event Promotions?
Yes, exhibitors are encouraged to participate in our promotional flyers. In this
flyer, we will work with exhibitors to create special retail packages only for the
event and we will list them at no charge. This will allow additional exposure to
product branding.
Is there other promotional avenue during the show?
Exhibitors are always encouraged to take up active participation role at our exhibition.
We believe this is the foundation for exhibiting success at our exhibition as this
will further enhance their brand image and brand recognition among our visitors.
We work with exhibitors to sponsor stage events that give them at least 30 minutes
of undivided attention among visitors that builds lasting impression. We also offer
banner space around the exhibition hall that can capture visitors’ interest by advertising
on standing streamers at the entrances and the walkway to the exhibition hall.
What about online advertising avenue?
With the www.intrenasionale.com/pihec getting frequent hits from buyers in the region,
we have allowed exhibitors to do pre-show advertisement on our webpage. Please contact
Mr Andrew CHAN at 604 6467 866 for more details.
Are there any pre-show promotional activities that exhibitors can
participate in?
We will send out at least four e-pre-show previews to our database of over 20,000.
There will be limited advertisement space in each of these e-pre-show previews that
exhibitors can ride on. We can also do customized on-request e-mailers for individual
exhibitors at minimal fee.
Are there other sponsorship opportunities at the PIHEC?
We offer limited cash sponsorship opportunities for companies who wants additional
brand exposure – pre and during event. We also offer customized on-site sponsorship
opportunities such as Entrance Arch, Goodie Bags, and Anchor Stage Events. Companies
that are interested to gain additional exposure through this event can contact Mr
Andrew CHAN at 604 6467866 or email at andrew@intrenasionale.com
Is there any government support to the PIHEC?
The PIHEC is organized by the Penang International Halal Hub (or also known as HalalPenang)
and is fully supported by the Penang State Government.
Will there be a chance for me to network with my peers?
PIHEC definitely provides you a way to meet face-to-face with your peers in the
industry, and increase your value as a professional. Whether you plan to establish
new relationships, or catch up with old friends, these are opportunities you can't
miss and something you can expect at every Intrenasionale event.
Hotel and Travel
What is the Official Hotel of PIHEC 2010?
The Krystal Suites is our Preferred Official Hotel for the PIHEC 2010.
International
Visitors
Do I need VISA to enter Malaysia?
Visitors from certain countries do not require VISA for entry into Malaysia. However,
for an updated list please visit
http://www.kln.gov.my/files/Visa_Requirement_for_Malaysian.pdf.
What is there for me to do in Penang?
Penang is known as the Pearl of the Orient, famous for its beaches, heritage sites
and food. For more information about Penang, please visit the TourismPenang website
at www.tourismpenang.gov.my
What are the languages used in Penang?
Most people in Penang are fluent in English, Bahasa Malaysia and Chinese (Hokkien,
Mandarin and Cantonese dialect)
What is the weather like in Penang?
Penang enjoys tropical climate with warm and balmy weather all year round. Temperatures
range from 21C to 32C. Annual rainfall varies from 2000mm to 2500 mm. Humidity level
is at an average of 80% throughout the year.